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About Us

In 2017, a small group of Sydney-based entrepreneurs noticed a gap in the market for a dedicated pure-play watch website - thus Time By Luna was created. Having years of experience and success in the eCommerce space, it was a logical decision.

This group realised that there weren't really any watch websites in Australia with curated product - it was all or nothing. At Time By Luna, we decided that less is more and rather than sell everything and anything, we would be more selective to make sure it was easier to find the watch you love!

Being online-only helps us manage prices, as we don't have to worry about bricks & mortar overheads, we can afford to sell our watches at a cheaper price than physical stores.

As we are a group of millennials, we asked ourselves - "What do we want when we shop?"

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Quick dispatch ✓
Great prices ✓
Top level customer service ✓ (we hope!)
Great brands ✓
Generous return policy ✓

By answering all of the above, we hope to provide our peers with the one-stop shop for all of their timepiece needs.